Market your business and grow your sales with the Nigerian Diaspora.

NGEX provides solutions that market to Nigerian immigrants around the world.

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Reliable and up-to-date Data and Research on the Nigerian Diaspora and Nigeria.
Apps, Websites and tools for marketing and advertising your business to Nigerian customers.

Trusted by these organizations and more:

We have the solutions that you need

Our tailored solutions drive market penetration, engagement, and growth

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Marketing & Consulting

Leverage our expertise to navigate the complexities of marketing to Nigerian immigrants.

Our tailored marketing strategies and consulting services help you engage effectively, build brand loyalty, and drive growth.

Platforms

Connect with the African diaspora through our innovative digital platforms.

From apps to business directories to interactive forums, we provide the tools to build meaningful relationships and expand your reach

Research and Insights

Unlock the power of data-driven decision-making with our comprehensive research reports and analysis.

Gain deep insights into the African diaspora market, consumer behavior, and emerging trends.

Datasets

Access our extensive, curated datasets on the Nigerian Immigrants and their activities.

Whether you need demographic information, info on Nigerian Diaspora groups and businesses, or cultural insights, our data empowers your strategies with accurate, up-to-date information.

Engagement and Events

Participate in our dynamic events that bring together thought leaders, businesses, and subjects of interest to the Nigerian Diaspora.

Network, learn, and explore opportunities in our webinars, virtual conferences, and summits.

Engaging the Nigerian Diaspora

Utilize a comprehensive marketing approach that effectively reaches and engages Nigerian immigrants taking into account their unique characteristics and preferences.

Step 1

Understand and Segment the Audience

Conduct thorough research to understand the unique needs, preferences, pain points and diverse demographics within the Nigerian Diaspora

Step 2

Develop Targeted, Culturally Relevant Marketing Content

Create messaging and content that resonates with Nigerian cultural values, experiences, and aspirations to create emotional connections

Step 3

Implement a Multi-Channel Engagement Strategy

Identify the most popular platforms and channels among the target segments. Develop a consistent presence and collaborate with Nigerian diaspora influencers and communities to extend your reach.

What People Say

They emphasize the tangible benefits and positive outcomes that they have experienced. We build trust and credibility with customers.

Their consulting services helped us navigate the complexities of marketing to second-generation Nigerians.

Sarah Johnson

Marketing Manager, Global College

The webinar series gave us insights that we didn’t even know existed. They have been invaluable for networking and understanding the nuances of Nigerian immigrants in the USA

James Chen

Manager, Opportunity Nexus

The custom research report we commissioned was eye-opening. It provided actionable insights that directly informed our expansion strategy in North America.

Joy Okonkwo

Strategy Lead, African Flavors Inc.

Frequently Asked Questions (FAQs)

Who are the Nigerian Diaspora?

Nigerians, and their descendants, living outside Nigeria. It is one of the largest migrant populations from a developing country in the world.

What services do you offer for businesses targeting the Nigerian Diaspora

Our services include advertising, marketing strategy development, product development, consulting, market research, data analysis, etc. Our research publications provide a comprehensive overview of the Nigerian immigrant market.

What makes the Nigerian Diaspora market so valuable for businesses?

The Nigerian Diaspora is a highly educated, affluent, and influential consumer base. Our research shows significant spending power, strong cultural ties, and a growing impact on global markets, making it a prime opportunity for business growth and expansion.

How can I sponsor or participate in your Nigerian Diaspora events?

Sponsorship and participation opportunities are available for our webinars, conferences, and the Diaspora Speaker Series. These events offer excellent platforms to showcase your brand, share expertise, and network with key players in the African diaspora market. Contact us to learn more

What are the best platforms to engage with the Nigerian Diaspora community?

Engaging the Nigerian Diaspora community requires a multi-channel approach. Our apps and websites, webinar series, and virtual events provide targeted platforms for meaningful interactions. We also offer guidance on leveraging social media and digital marketing strategies tailored to Nigerian Diaspora audiences.

What makes your Nigerian Diaspora research and data unique?

Our proprietary data collection methods, extensive network within the Nigerian immigrant community, and our ability to provide actionable insights. We combine quantitative data with qualitative cultural understanding to offer a comprehensive view of the Nigerian Diaspora market.

Our Value Proposition

Our value propositions highlight our unique position in bridging businesses with the Nigerian diaspora through technology, data, and cultural understanding. They emphasize the comprehensive nature of our offerings and the tangible benefits you will gain by working with NGEX

Comprehensive Diaspora Insights

Offering in-depth, data-driven research and analysis on the Nigerian and African diaspora, providing businesses with valuable market intelligence.

Actionable Intelligence

We transform raw data and research into actionable insights that drive business growth and engagement strategies.

Multi-faceted Connectivity

Facilitating connections not just between businesses and the diaspora, but also within the diaspora community itself, through various platforms and events.